Almost 48.8 percent of the brands are constantly using Instagram. However, most of the businesses have not been able to implement Instagram marketing strategies perfectly.
The reason behind this is that several Myths are constantly revolving around Instagram and are also creating a certain kind of hesitation among businesses, especially when Instagram is being used for purposes of marketing.
Given below is a list of the common Instagram myths that have been debunked for you.
Myth 1: Your service or product is extremely boring for the visual platform
Indeed, the brands, which can survive on Instagram, are constantly posting visually stunning pictures.
However, you need to understand that you need not be a part of the glamorous industries to find success on Instagram.
Instagram has a huge population of people, who are interested in different types of services and products.
Even if your products and services are boring, there is one section of customers who are going to adore them even more than any interesting service or product.
To make sure that you are gaining recognition, you need to focus on your potential customers.
For example, taking the audience for a behind-the-scene tour or showing off any asset of the company can help potential customers to understand that you are a brand that they can trust.
Myth 2: It is extremely difficult to monitor Instagram analytics
There was a time when it was difficult to analyze the activity of your Instagram account, and this is one important reason as to why brands started relying on other analytics tools. Instagram now has Instagram analytics, which has made it extremely easy for Instagram business profiles to track how their business is doing.
They can even understand when their followers are active and they can post accordingly. Apart from that, they can receive complete demographic details of their followers.
Therefore, if you are starting your business, you need to be on Instagram, convert your profile into a business profile, and get all the important statistics that are required for growing your business.
Myth 3: It is not easy to receive referral traffic from Instagram
This is another huge myth that undoubtedly requires debunking.
However, you have to understand that you can only post your website link on your Instagram bio. This does not mean that you do not have the option of posting in your captions that you have shared the link on the Instagram bio for people to visit the website.
You have the option of changing this link in case if there is something important that you want to share with your customers.
This is also a good idea to reflect on new product categories that you might have launched on your website.
Also, you can redirect the link to any service page that you want to. Click here to learn how to add a CTA to your Instagram profile.
Clear call-to-actions within the Instagram bio will also make people click on that link without any hesitation.
Myth 4: Your customers are not on Instagram
Even after all these years, one myth that is constantly surrounding Instagram is that customers are not present on Instagram.
The problem is that Instagram has one of the biggest follower bases and when any new business is entering the world of Instagram, they find it difficult to gain followers.
Most new businesses think that because of the huge follower base of Instagram, it becomes difficult for potential customers to reach any targeted brand or business. This is not at all true because potential customers are constantly looking for something or the other irrespective of whether the business is new or old.
It is the business that has to concentrate on attracting them.
You need to make sure that you have great marketing strategies that will help in pulling customers towards your new business.
You cannot expect your business profile on Instagram to get 1 million followers within one week; however, if you are trying hard, you will be able to increase the follower base early.
Myth 5: You own your branded hashtag
There’s a myth that your branded hashtag is your private property and people cannot use it without your permission, allowing you to bring legal action against other accounts that make use of your branded hashtag.
The reality is that you don’t own your social media content - meaning that everything you publish on Instagram becomes the property of the website, and there’s no such thing as hashtag ownership.
Anyone who uses Instagram can use any hashtag - included the ones you invented and associate with your brand.
It is possible to trademark a specific hashtag, but you can’t prevent others from using it, in fact you want them to.
Myth 6: Adding several hashtags will make you look spammy
Hashtags are undoubtedly the best ways of making sure that potential customers are discovering your brand and your services and products.
When you use hashtags, you are working on reaching more followers on Instagram. Instagram has allowed posting at least 30 hashtags for every post.
You should never miss this opportunity.
Potential customers are constantly using hashtags for locating businesses of their choice, and this is a great way for you to maximize your follower base. You can also buy automatic Instagram likes for increasing the trust of your potential customers in you.
If you think that your post is going to become messy if you are posting many hashtags, you can consider posting the hashtags in the comment section as well.
This is also a good way of helping people locate you.
Myth 7: Instagram is only for spontaneous posts
There is no denying the fact that Instagram is an amazing place for sharing behind the scenes and spontaneous moments, however, this is also something that requires planning and great strategies.
Sure, it’s a great way to share behind the scenes and spontaneous moments, but if you want to be successful, you’ll need to have a well-thought-out and carefully planned strategy.
It means having high-quality images, posting at the times, keeping the images in line with your branding and message, and so on.
Now that you know the truth about some of the most common Instagram myths, you’re armed with the knowledge to create and execute a winning strategy to help your brand grow.
Author: Kristen Smith
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.