Crafting a marketing strategy strictly for high school events helps ensure their success allowing organizers to raise more money for the school and create a template for future events. Follow these 7 tips to help you properly plan the event and follow a strategy for promotion and ticketing protocol.
Types Of High School Events That Can Be Ticketed
Many high school events can be ticketed whether they are free or priced to create an orderly system for staff, students and family members. Whether it is a sport-related activity or a fun seasonal event, there is a way to more effectively ticket and promote these events so admissions can flow smoothly with fewer complications.
Here are a few of the different types of events in which organizers can and should ticketing.
- Sporting events
- Dance Programs
- Lectures & Workshops
- Theater Productions
- Senior Events (senior night, prom, etc.)
- Extra Credit Events
7 Tips For Promoting And Ticketing High School Events
Using these 7 tips will help organizers become more effective and allow for easier admissions and fund raising capabilities. Try inserting a few of these ideas into your plan for the next high school event.
1. Use Social Media
If you can’t beat them, join them! Most students today are connected with a variety of social media platforms (Instagram, Facebook, Twitter), which is why it makes sense to communicate through these major social media channels. Periodically posting information about the event and taking the time to include photos, video, competitions, giveaways and activity information can keep students engaged and updated.
Use the examples below to see how schools are using Instagram to engage with their students.
You aren’t going to be able to keep students off of social media on breaks and lunch, and they aren‘t going to pay attention to signs posted around them, so why not bring the content to them?
Tip: Make sure you are highlighting the students in these events. For example, if you have a sporting event coming up, you can post content or bios about each player each day leading up to the event. It’s a fast way to get more students engaged as they are most likely to share posts about themselves to friends and family.
2. User Friendly Registration
Finding a method to register parents, volunteers, and students for these events that is user-friendly and convenient will likely boost attendance. More than anyone, parents are more interested in what is convenient for them that will fit in with their busy lifestyles. A registration that if fully online, with events in one central location that are easy to find, is probably the most convenient way to purchase tickets for these parents as well as any family members coming from out of town.
A user friendly registration also means having the option of selecting seats in advance, discount codes for students, school merchandise, a place to purchase season passes, etc. Having everything your guests need in one place is always a great way to encourage purchases and increase the likely hood of sales.
3. Make Registration At the Gates SIMPLE
It’s all about the ticketing process. Setting up at the gate and creating a sense of order is just as important as having a fully functioning online registration. While everyone’s definition of convenience is different, you will always have people that prefer purchasing tickets at the event gate so make sure you have that option available.
Part of making sure the process is quick and easy, is by having a prepared and trained volunteer team. Whether it’s collecting or scanning tickets, handing out wristbands or stamps, have all the necessary equipment and then some at the gate stocked and ready for action before the event.
4. Utilize Student IDs As A Coupon Or Discount
Stop worrying about the different discount code options and remember who the event is for; your students! So instead of creating different coupon codes, just use their ID cards.
These codes can only be used once per event to avoid repeats, and it’s a great way to encourage students to attend an event and bring family who is charged full price. If possible, for quicker access you can scan their ID card’s barcodes or give them the option to use it to purchase tickets online so they don’t have to hassle at the event gate.
5. Make Events Extra Credit
Teachers may want the option to give students additional class credit for attending certain events, so make their lives a little easier. Consider approaching school administration or individual teachers about these types of incentives to help boost attendance. Organizers can then create an online form where students can enter their information and apply it to a certain teacher or class which would then would be passed along to the teacher once they purchased the tickets.
If you wanted to 100% guarantee your student attended each event, you can have them check in at the gate to confirm their attendance. However, going through an online registration system can reduce the need for paperwork and make the process more accurate and convenient.
Fliers are still one of the best ways to pass along information around the campus, but like we said, students aren’t going to be looking around campus when they are glued to their phones. So make sure you are posting them in unique spots where they are bound to be noticed.
- Bathroom Stalls
- Gym Locker Rooms & Showers
- On Student Desks
- In Parking Lots
- On Student Lockers
Place them anywhere there is a high volume of students at any given time during the day, popular lunch spots, cafeterias, etc.
This method is highly effective when promoting an event and a fast way to pass along important information such as time, date, and ticket sales.
7. Encourage Student Volunteers
Encouraging students to volunteer or participants by highlighting how they can give back to the community is an excellent idea to harness their talents and engage them in school-related activities. If you are in desperate need for volunteers, give your students these incentives for signing up:
- It looks good on a resume
- You will give a letter of recommendation
- It can cancel out one day of Saturday School
- Extra Credit marks
- It can make up for one bad assignment
- You can attend future events for free
These useful tips can help organizers and volunteers promote each event more effectively and ticket high school events. They are proven strategies that will encourage attendance and make admissions and fundraising efforts more successful.
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